Company: Cubic Transportation Systems (Australasia) Pty Limited
Industry: Transport, Infrastructure, IT, Engineering
MPR has worked with Cubic over the past 10 years to manage all of its public relations activities in the Australasian region including media relations, issues and crisis management, government relations and internal communications.
This has included working with the Cubic team over the past three years to develop a comprehensive public relations and lobbying program during the tender phase of Sydney’s new electronic transport ticketing system. In May 2010, the NSW Government announced that the $365 million contract for Sydney’s new smartcard ticketing system for trains, buses and ferries had been awarded to the Cubic-led Pearl Consortium.
MPR continues to manages the public relations program for Cubic after the roll out of the Opal Card, which is now available across all modes of transport across Sydney.
With the overwhelming success of contactless trial on the Manly ferry fleet that commenced in July 2017, MPR will continue to support Cubic as contactless technology extends across Sydney’s transport fleet.
Testimonial: Tom Walker
Position: Managing Director
“MPR has continuously provided Cubic with highly responsive, focused, top-quality advice and support and I would not hesitate to recommend them. The MPR team works tirelessly to meet the needs of our business.”