Deciding to enlist the assistance of a public relations company can be highly beneficial to your company.
A public relations agency can assist with everything from general brand awareness to improving the public’s perception of your company, building your social media profile and providing guidance in the event of a crisis.
The first step when looking for a PR company is to think about what you want to achieve. Finding a company that specialises in your field can help with this. For example, if you were a company regularly dealing with the government, a consumer PR agency probably wouldn’t be able to provide the best advice. Similarly, if your company runs a number of events each year you might like to think about finding an agency that not only specialises in PR but also in events.
Secondly, you need to think about the size of the company you want to deal with. Would you prefer a large company with a number of people working on your business or would you prefer to work with a small company where you might only be dealing with two or three people on a more personal level.
A good insight into the work of the PR company can also be provided by examining their client portfolio. Think about whether they already have any clients that might be in competition with your company as well as how long the company has retained their clients. The chances are if their clients have been with them for a long time, they’re doing a good job.
If you have relationships with journalists or other people who frequently deal with the media it can also be helpful to ask for their recommendation.
You should also beware of companies that promise you the earth. If their offer seems too good to be true then maybe it is. Ideally you want a company that delivers you more than it promises.
In all, choosing the right PR firm is entirely up to you. The right firm for one company might not meet your needs and vice versa. Sometimes the company that’s won a hundred awards might simply be the wrong fit for you.
In any situation trust your instinct and ask for advice, this will help you find the right PR firm that can deliver the best results for your business.
MPR specialises in Government Relations, Issues & Crisis Management, Media Relations and Reputation Management.