Rebranding for your business
As a boutique PR agency, we often focus all of our time and attention to the needs of our clients to successfully build their brand.
If you are running your own business, I’m sure you would agree that we often find ourselves increasingly time poor and see doing extra work for our own business to be of second importance.
For MPR this was most definitely the case with our website. It was created years ago when the company first started and had become outdated and lacked the facilities to publish client news and interact with the public.
A new website was always on the to-do list for when we had some spare time but, as is always the way, there was never much “spare time”.
In an effort to practice what we preach to clients about creating a positive image and reputation, MPR recently decided to embark on a complete rebranding, and move into the 21st century with a new website, logo and collateral.
Brand is very important for all businesses. The reality is that we do judge books by their covers and first impressions do count.
A website is a huge reflection of its company in today’s world and has the ability to influence potential clients’ perceptions and can thus mean the difference between winning new business or fading into the background and drowning in a sea of competition.
That’s why a brand that reflects the true nature of your company, is suitable for your industry and gives a positive impression is an extremely important element of any business.
It’s also a useful exercise to regularly review your branding – including your website, logo, business cards and other collateral – to make sure it still reflects the nature of your business, gives a positive impression of your capabilities and is still relevant.
After a long process of deciding what needed to be changed, what our key messages should say and choosing between many different design options, MPR is thrilled to have a new look which we believe reflects who we are and what we can achieve.
We are also excited to finally have a blog where we can interact with the public on a regular basis and provide updates on what we’ve been up to, what’s happening in the dynamic world of PR and provide advice on incorporating different elements of PR into your business.
– The MPR team.