Client: Penrith Lakes Development Corporation (PLDC)
Services: Full-service public relations and communications
Provided government relations, crisis management, media and local community assistance, including troubleshooting during the Sydney 2000 Olympics.
“With integrated proactive and reactive communications program, MacGregor Public Relations successfully garnered support for the Penrith Lakes Scheme from the community, local media and all three levels of government.
This was achieved through a series of large-scale community events, a number of personal political functions, the provision of frequent positive stories to local journalists, and the swift and effective management of issues and crises.”
- Ian Stainton, former CEO