Client: Cubic Transportation Systems
Services: Public relations and communications
MPR has worked with Cubic for more than 20 years managing all of its public relations activities in the Australasian region including media relations, issues and crisis management, government relations and internal communications.
Highlights included winning the go card ticketing tender in Queensland and the Opal card contract in NSW.
“MPR has continuously provided Cubic with highly responsive, focused, top-quality advice and support and I would not hesitate to recommend them. The MPR team works tirelessly to meet the needs of our business.”
– Tom Walker, senior vice president, Asia-Pacific
Client: The Medical Research and Compensation Foundation (MRCF)
Services: Communications and crisis management
Planned and ran the asbestos compensation campaign involving James Hardie and asbestos disease victims. Government and media exposure program resulted in massive additional payments for victims.
“When the Foundation was confronting a major funding shortfall for asbestos disease compensation, it was clear that a solution would require deploying high quality resources in a number of key areas.
The expertise provided by MacGregor Public Relations in government and media relations was of great value in pursuing our goal of achieving additional funding from the James Hardie organisation.”
- Dennis Cooper, Managing Director
Client: George Weston Foods
Services: Full-service public relations and communications
Notable successes included organising the opening of the largest bakery in the southern hemisphere by Prime Minister John Howard.
“MPR has consistently provided George Weston Foods with successful media relations campaigns across a range of divisions including Baking, Meat and Dairy, Weston Cereal Industries and Cereform; as well as specific projects involving our parent company Associated British Foods.
MPR has generated positive media coverage as well as contained potentially negative press for our company. They are able to achieve this due to their in-depth knowledge of the media and their ability to consistently provide concise and strategic issues management advice.”
- John Kavanagh, Finance Director
Client: Hills Motorway Limited
Services: Full-service public relations and communication
Assisted with new motorway extension, including government, media and crisis management.
“MacGregor Public Relations was engaged by Hills Motorway Limited to protect the company’s image through a time of turmoil leading up to and throughout the Annual General Meeting. John MacGregor personally handled the sensitive issues involved and, together with the MPR team, defused the potential for any detrimental impact.
Because of this initial success HML was pleased to seek a tender from MPR for its ongoing public relations management involving media management, sponsorship, charity, business statements and advertising. The company has been more than pleased with the results.”
- John Hopman, Managing Director
Client: Penrith Lakes Development Corporation (PLDC)
Services: Full-service public relations and communications
Provided government relations, crisis management, media and local community assistance, including troubleshooting during the Sydney 2000 Olympics.
“With integrated proactive and reactive communications program, MacGregor Public Relations successfully garnered support for the Penrith Lakes Scheme from the community, local media and all three levels of government.
This was achieved through a series of large-scale community events, a number of personal political functions, the provision of frequent positive stories to local journalists, and the swift and effective management of issues and crises.”
- Ian Stainton, former CEO
Client: Channel 7 - Sydney 2000 Olympics host broadcaster
Services: Crisis management and media relations
Our specialist team produced the crisis management plan for the Olympic Games and provided media advice on a daily basis for the duration of the Games.
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